Online Analytics Manager

O2 Telefonica

Location: Slough/Hybrid homeworking


It matters to us that Team O2 is as diverse as the communities we serve. 

We welcome and encourage people from all backgrounds to apply. ? 

Whoever you are, O2 has a place for you. 

Come join us.



So, what do we do in the Online Analytics and Optimisation team?


Over here we use (a lot of) data and insight to improve our digital sales and service experiences. More specifically speaking, we deliver analysis and A/B test experiments where the objective is to influence one or more of the following:


  1. Increase volume and quality of sales online
  2. Increase the usage and quality of self-serve and self-help online
  3. Increase the revenue generated through My O2
  4. Increase satisfaction and usability of the O2 website



How will you fit into this?


As our Online Analytics Manager, you will play a key part in all the above activity. It is your purpose to use this data and insight to improve digital sales and service experiences.


Some of the more specific responsibilities:


  • Processing and structuring data to allow further analysis
  • Analysis of website journeys to understand visitor behaviour
  • Analysis of conversion/funnel metrics and develop strategies to improve conversion
  • Provision of reporting and insight to explain online channel performance across sales and service
  • Discovering insight to underpin decision making to the website/ app development roadmap
  • Provision of testing hypotheses to the Optimisation team and the analysis of test results.
  • The mining of web data to build predictive models that could lead to better targeting or improvement of online processes
  • Helping to drive the understanding of digital data across the company and joining up multi-channel customer journeys
  • Driving innovation and exploitation of the tools and data available
  • Assisting in the management, implementation and testing of all web analytics software and services


What we need from you:


  • Advanced user of Google Analytics 360, BigQuery and Data Studio/ Looker
  • Experience of managing digital survey and session replay workstreams. Maximisation of the insight extracted from surveys and session replay
  • Passionate about digital and making insight driven change
  • Ability to educate and evangelise the use of web analytics through the online team
  • Experience of implementing, maintaining, and testing the implementation of web analytics tools
  • Proven ability to translate data into actionable insight
  • Great communication skills – the ability to tell stories using data
  • Advanced MS Excel
  • Experience in data mining and building predictive models
  • Proficiency in SQL, relational databases, and business intelligence software
  • Experience of contributing to an optimisation programme
  • Ability to manage multiple projects simultaneously and to thrive in a fast-moving environment


Additional Information:


Grade: PCGU

Salary and benefits:





We’ll be sending you emails about the status of your application. To make sure you receive these, please add and to your Safe Senders list.


We’re looking to pay a great compensation package (depending on experience) for this position. We also offer plenty of extras to sweeten the deal, which could include things like bonuses, life assurance cover, health care and lots of flexible benefits.  


Also, every employee has their personal development supported with a LinkedIn learning account; plus other role specific learning available through our award-winning digital learning platform – O2 Campus. 


We also believe a great work-life balance is important, so we’re open to considering flexible working arrangements. Like to know more, feel free to raise it.  


Join us and we’ll encourage you to be bold every day. So take a deep breath, your career is about to go to exciting new places. 


If you have any questions around the role then please email who will be happy to help. 

To apply for this job please visit