CASE STUDY – JURASSIC WORLD: DOMINION

JURASSIC WORLD: INSPIRING THE NEXT GENERATION

UNIVERSAL approached Student Pages Media Group re: supporting the promotion of Blockbuster Franchise Jurassic World amongst the student demographic prior to Film Release on 10th June 2022

jurassic world: dominion campaign

The Brief

Increase awareness of the JURASSIC WORLD: DOMINION brand amongst students prior to the film’s release. This is being driven through our exclusive access to OOH Digital Screens in Student Halls across the UK, direct to the student market. Further supported by editorial and promotion within the #1 Student Magazine (UK) “Student Pages” [MAY EDITION ’22].

  • 33 sites/student halls, across 17 cities.
  • 28,622 daily reach inc. visitors / 21,072 “live in” reach.
  • STUDENT MARKETING CAMPAIGN
JURASSIC WORLD, STUDENT MARKETING
JURASSIC WORLD, STUDENT MARKETING

INSPIRING THE GEN Z AUDIENCE

Uniting two generations of cast together for the first time. Chris Pratt and Bryce Dallas Howard will be joined by Oscar®-winner Laura Dern, Jeff Goldblum, and Sam Neill in Jurassic World Dominion. 

Led by Jurassic World architect and director Colin Trevorrow, Dominion takes place four years after Isla Nublar has been destroyed. Dinosaurs now live—and hunt—alongside humans all over the world. This fragile balance will reshape the future and determine finally, whether human beings are to remain the apex predators on a planet they now share with history’s most fearsome creatures.