CASE STUDY – DISNEY & PIXAR’S LIGHTYEAR

LIGHTYEAR: TO INFINITY & BEYOND!

DISNEY approached Student Pages Media Group re: supporting the promotion of Blockbuster Franchise LIGHTYEAR amongst the student demographic prior to Film Release on 17th June 2022

DISNEY & PIXAR’S LIGHTYEAR campaign

THE BRIEF

Increase awareness of the LIGHTYEAR release amongst students prior to the film’s release. This is being driven through our exclusive access to OOH Digital Screens in Student Halls across the UK, direct to the student market. Further supported by editorial and promotion within the #1 Student Magazine (UK) “Student Pages” [MAY EDITION ’22].

  • 33 sites/student halls, across 17 cities.
  • 28,622 daily reach inc. visitors / 21,072 “live in” reach.
  • ACTIVE STUDENT MARKETING CAMPAIGN
LIGHTYEAR, DISNEY, BUZZ LIGHTYEAR, PIXAR, STUDENT MARKETING
LIGHTYEAR, DISNEY, BUZZ LIGHTYEAR, PIXAR, STUDENT MARKETING

TO INFINITY AND BEYOND!

“Listen to your inner voice….” – Buzz LightYear