DISNEY & PIXAR’S LIGHTYEAR CAMPAIGN
DISNEY & PIXAR’S LIGHTYEAR campaign
THE BRIEF
Increase awareness of the LIGHTYEAR release amongst students prior to the film’s release. This is being driven through our exclusive access to OOH Digital Screens in Student Halls across the UK, direct to the student market. Further supported by editorial and promotion within the #1 Student Magazine (UK) “Student Pages” [MAY EDITION ’22].
- STUDENT MARKETING CAMPAIGN
TO INFINITY AND BEYOND!
“Listen to your inner voice….” – Buzz LightYear